Specters of Data Greed
In the vast expanse of our digital communities, there exists a multitude of powerful pseudo-users. These entities, born from algorithmic distortions and data sets, mimic human interactions but lack the essence of human identity. This intriguing paradox served as the inspiration for our latest creative endeavor: a visually striking cover for absatzwirtschaft.
Our concept materializes this abstract idea into a tangible form—a human face, but not as we traditionally know it. Instead, this face is a complex mosaic of "data", distorted yet recognizable, embodying the blurred lines between genuine and artificial digital identities. To achieve this, we didn't settle for creating just a single face; we ambitiously crafted 15,000 of them, mirroring the circulation of absatzwirtschaft, thereby weaving a profound narrative about the proliferation of digital personas. Using our own Stable Diffusion Setup with 100% green energy.
Team
Creative Directors: Ingo Müller & David Girard
ECD: Nicolas Klein
CCO: Marjorieth Sanmartin
Head of Group Communications: Ann-Kathrin Hinrichsen-Payne
In the vast expanse of our digital communities, there exists a multitude of powerful pseudo-users. These entities, born from algorithmic distortions and data sets, mimic human interactions but lack the essence of human identity. This intriguing paradox served as the inspiration for our latest creative endeavor: a visually striking cover for absatzwirtschaft.
Our concept materializes this abstract idea into a tangible form—a human face, but not as we traditionally know it. Instead, this face is a complex mosaic of "data", distorted yet recognizable, embodying the blurred lines between genuine and artificial digital identities. To achieve this, we didn't settle for creating just a single face; we ambitiously crafted 15,000 of them, mirroring the circulation of absatzwirtschaft, thereby weaving a profound narrative about the proliferation of digital personas. Using our own Stable Diffusion Setup with 100% green energy.
Team
Creative Directors: Ingo Müller & David Girard
ECD: Nicolas Klein
CCO: Marjorieth Sanmartin
Head of Group Communications: Ann-Kathrin Hinrichsen-Payne
Client: absatzwirtschaft
